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  • Cosy QUALs and mini-MROCs –
    launch within minutes, enjoy!

    Beautifully Minimalistic 

    Intuitive, digital native look and feel.
    No more tech hassle, instant launch.

    Powerfully Flexible

    Bulletin boards or pop-up communities On-demand or on-going

    Unbeatably Priced

    No more per-participant-per-day costs Convenient all-inclusive plans

    Request a demo

    Branding in Clicks

    Creating a beautiful project look your client will love has never been easier.

    Instant Launch

    Ready when you are! Start drafting as many projects as you want, invite colleagues, pay only when you launch.

    Tasks, Discussions or Journals

    Task-based workflow, diaries, and so much more - the best of social media goes market research.

    No-Nonsense Interfaces

    No more ‘black hole’ moderator interfaces. What you see is what you get. Promise.

    So Much Multimedia

    Pictures, embedded videos, cam snapshots - all available to you and your participants at no extra cost.

    And more...
    • By invitation or open signups
    • Personal messages
    • Social tools
    • Backroom discussions
    • Reports & export
    • Mobile ethnography
    SoQual brings the joy back to research

    Research is about people and ideas. Not tricky tech details. We've brought you the best fantastically easy-to-use online qual tool. Get your project ready and going within minutes, with a look and feel you (and your participants!) will love.

    • Project Setup

      You’ll have your project set up, branded and styled in mere minutes. We’ll bet you won’t need help, but just in case, we’ve built in our Quick Start Guide. And we’re always here to help.

    • Invite People

      Getting your participants, clients and colleagues in one place has never been so easy. Whether you’d like to invite and segment them individually or as a group, via email or via open signups - it won’t take you more than a minute.

    • Assign Tasks

      Get all tasks ready before the project starts or create them as you go along, choose from different privacy options, assign tasks only to certain participants. We’ve made all the pesky organizational details a walk in the park!

    • Monitor Progress

      You can monitor task completion as well as individual progress. And if your participants need a friendly little nudge, you can send out individual or group reminders.

    • Highlight and Discuss in Backroom

      Highlight worthwhile post for future reference and discuss them with your project team and client.

    • Transcribe, Export and Archive

      Export participant profiles along with full participation statistics. Filter and download editable transcripts. Archived projects will remain accessible for full 6 months.

    Unbeatably Priced, Entirely Different

    With our transparent all-inclusive pricing, you can stay focused on what your participants
    have to say - not how much they cost. No more per-participant fees.

    Request a demo